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BETBY Delivers a Chess Masterclass Moment at ICE Barcelona
ICE Barcelona 2026 is set for a defining moment as BETBY announces an activation that bridges elite competition, digital influence, and live spectacle. Three of chess’s most powerful personalities will take the stage together, creating a moment rarely seen at an industry exhibition.
Three Global Names, One Stage
For the first time in Europe, Magnus Carlsen, Hikaru Nakamura, and Levy Rozman will appear publicly as a trio. Each brings a unique legacy to the table, from world championship dominance to unrivalled online reach.
Carlsen, widely regarded as the greatest player of all time, continues to represent excellence at the very top of the game. Nakamura’s aggressive style and sustained success have made him a fan favourite across formats. Rozman, meanwhile, has become the face of chess content online, attracting millions through accessible and engaging storytelling.
Chess Meets Modern Entertainment
BETBY’s activation highlights the natural synergy between chess and the evolving world of digital entertainment. The game’s resurgence has been fuelled by streaming platforms, new audiences, and its integration into competitive esports environments.
The recent inclusion of chess in the Esports World Cup, where Carlsen claimed the inaugural title, underscores its growing relevance far beyond traditional boards and clocks.
A Strategic Statement from BETBY
This gathering represents a pivotal step in BETBY’s Leaders Choose Leaders campaign. The initiative reflects a simple principle: the most successful organisations align themselves with those who consistently operate at the highest level.
By uniting three influential figures with different strengths and audiences, BETBY makes a clear statement about leadership, ambition, and innovation.
Live Action at Stand 5K20
The appearance will take place at 12:00 pm on 20 January, Day 2 of ICE Barcelona, at stand 5K20 in Fira Barcelona Gran Via. Visitors can attend a live press conference and witness exhibition matches featuring Carlsen, Nakamura, and Rozman.
It offers an immersive experience that goes beyond branding, placing interaction and authenticity at the centre.
A Bold Addition to ICE Barcelona
BETBY’s chess masterclass activation stands out as a bold and memorable addition to ICE Barcelona. By combining world-class talent with live engagement, the supplier delivers a moment that reflects both strategic depth and modern entertainment appeal.
