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Betby Teams Up with Magnus Carlsen for 'Make Your Move' Campaign

Betby has unveiled its latest marketing initiative, Make Your Move, featuring chess Grandmaster Magnus Carlsen. This campaign draws a striking comparison between strategic decision-making in chess and the precision required in sportsbook operations. Designed to highlight the importance of strategy in iGaming, this partnership also underscores Betby’s ongoing innovation and global growth.

Magnus Carlsen Leads the Campaign

Five-time Chess World Champion Magnus Carlsen takes centre stage as the face of the Make Your Move campaign. Known for his unparalleled precision and foresight, Carlsen embodies the qualities essential for success in the competitive world of iGaming. The campaign artfully illustrates the parallels between chess strategy and the decision-making challenges sportsbook operators face daily.

Pierre Pulis, Betby’s Head of Marketing, commented, “Magnus Carlsen embodies the precision, strategy, and vision needed to excel at the highest level – qualities that resonate deeply with Betby's mission. His ability to anticipate, adapt, and make bold yet calculated moves mirrors the challenges faced by operators in the competitive iGaming landscape."

Strategy at the Core of Betby’s Vision

The Make Your Move campaign reflects Betby’s commitment to highlighting the critical role of strategic planning in sportsbook operations. With rapid industry growth and increasing competition, the campaign positions Betby as a thought leader, bridging the gap between innovative technology and operator success.

Recent partnerships further illustrate Betby’s strategic mindset. In October 2024, Betby teamed up with Moonrail to enhance sportsbook and esports operations for CSGOEmpire, focusing on trading and risk management. A month prior, Betby expanded its presence in Asia through a collaboration with 4rabet, offering tailored solutions for regional markets.

A Campaign That Resonates

By partnering with a global icon like Magnus Carlsen, Betby not only celebrates strategic excellence but also reinforces its vision of empowering iGaming operators with cutting-edge tools and insights. Whether it's chess or sportsbook management, success lies in the ability to think ahead and make calculated moves.

Betby’s Strategic Vision: Bridging Chess and iGaming Excellence

Betby’s Make Your Move campaign with Magnus Carlsen is a masterstroke, blending the intellectual allure of chess with the dynamic world of iGaming. This initiative positions Betby as a leader in innovation and strategic excellence, paving the way for continued success in the global iGaming landscape.