sports news
Betsson Joins Premier Padel as Official Betting Sponsor
Betsson has inked a new global sponsorship deal with Premier Padel, the world’s premier professional padel tour. This multi-year agreement solidifies Betsson’s commitment to supporting and growing the sport, while offering padel fans a more dynamic and enriched experience through expanded betting options and exclusive content.
Betsson’s Padel Passion
Betsson has been a long-time supporter of padel, actively involved through various partnerships, sponsorships, and initiatives such as the popular Betsson Padel Tour in Sweden. Their extensive experience in sponsoring high-profile events, like the Mar del Plata Premier Padel P1 in Argentina, showcases their dedication to elevating the sport’s profile globally.
Ronni Hartvig, Betsson Group’s Chief Commercial Officer, expressed his excitement: “We’re probably the most dedicated betting company when it comes to padel. With our vast experience and broad range of betting options, we’re thrilled to support the sport’s growth at this level.”
Enhancing the Padel Fan Experience
The partnership between Betsson and Premier Padel goes beyond traditional sponsorship. It’s designed to offer padel fans more than just betting odds – they’ll get access to new player insights, in-depth statistics, and in-tournament updates. Betsson also plans to host competitions and provide exclusive ticketing and VIP experiences during key tournaments, taking fan engagement to the next level.
Hartvig added, “We’re delighted to sponsor the biggest padel tournaments out there. Our goal is to help grow the sport and deliver a richer, more engaging experience for fans worldwide.”
Premier Padel’s Excitement for Growth
Rob Mitchell, Commercial Director of Premier Padel, welcomed the partnership, stating: “We’re thrilled to have Betsson on board as our official betting partner. This is an exciting time for Premier Padel, as we continue to grow the sport globally.”
With Betsson’s involvement, Premier Padel hopes to attract a broader audience and make the game more engaging through new content, insights, and player-focused statistics, both on and off the court.
A Key Milestone for Padel
Betsson’s new sponsorship of Premier Padel marks a key milestone in the sport’s global growth. By combining Betsson’s expertise in betting with Premier Padel’s vision for the sport, this partnership is set to provide fans with a fresh, immersive experience while expanding padel’s reach around the world.
