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Betsson Takes Up BNP Paribas Nordic Open Sponsorship

28 Jun 2024

Aaron Jones

Betsson takes center stage as the new main sponsor of the BNP Paribas Nordic Open. This strategic move is set to boost Betsson's visibility in the sports world, aligning the dynamic world of online betting with the prestigious tennis scene.

Betsson Takes Up BNP Paribas Nordic Open Sponsorship

Betsson Scores Big with New Tennis Sponsorship

The BNP Paribas Nordic Open, revered as the oldest indoor tennis tournament globally and the largest in the Nordics, is welcoming Betsson to its court. Taking place at the Royal Tennis Hall in Stockholm from October 12-20, 2024, the tournament will feature Betsson prominently, offering a series of engaging on-site activities and exclusive betting odds for every match, all set against the backdrop of thrilling match broadcasts on public TV.

A Rally of Strategic Sports Partnerships

Betsson's alliance with the Nordic Open is just the latest in its strategic play into sports sponsorship. Here’s how Betsson is making waves across the sports world:

Tennis Ventures: With a legacy of sponsoring ATP tournaments and collaborating with tennis legends like Jonas Björkman, Betsson has a firm foothold in the tennis community.

Football and Beyond: Betsson also boasts partnerships with high-profile football clubs and tournaments, enhancing its portfolio and engaging sports fans globally.

New Experiences

Betsson Group's Chief Commercial Officer, Ronni Hartvig, shared his excitement about enriching the fan experience at one of Sweden's hallmark sports events. This sponsorship is not just a nod to Betsson's roots but a pledge to elevate the event to new heights.

Meanwhile, Rasmus Hult, CEO of the BNP Paribas Nordic Open, is eager to see how Betsson's seasoned hand in sports sponsorships will amplify the tournament's allure and offer fans something extraordinary.

Betsson's Winning Strategy in Sports

With this sponsorship, Betsson is not just betting on tennis - it's investing in a legacy of sports excellence and fan engagement. As Betsson continues to expand its influence in the sports domain, including entering new markets like Peru, it's clear that the company is on a fast track to securing a top spot in the world of sports betting and entertainment.

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