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Claire Williams on Innovation, Inclusion & AI at iGB Live
At iGB Live 2025, Claire Williams captivated attendees with a keynote that blended Formula 1 leadership with iGaming innovation. Introduced by Clarion’s Michael Caselli, Williams shared her rise in F1, candidly addressing legacy pressures and the 2020 financial crisis that led to selling the Williams Racing team.
Claire Williams Delivers High-Octane Wisdom at iGB Live
During the Q&A, she discussed COVID’s disruption to the sport and how maintaining morale, team culture, and performance became crucial challenges in uncertain times.
Innovation, Diversity & The Human Element in Tech-Heavy Fields
Williams drew strong parallels between F1 and online casinos, particularly around high-speed innovation under rigid regulations. She emphasized that optimization often hinges on microscopic improvements—both in engines and business systems.
She also addressed sexism in F1 and called diversity a “non-negotiable.” Wrapping up, she warned of AI overreach, urging industries to maintain space for human performance while embracing technological progress.
