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Dimitar Berbatov Named European Brand Ambassador for LiveScore
LiveScore strengthens its European presence with Dimitar Berbatov as its new brand ambassador. His involvement in media campaigns and content initiatives will help expand the company’s reach in European markets.
Dimitar Berbatov Becomes LiveScore’s European Ambassador
LiveScore has announced the appointment of former footballer Dimitar Berbatov as its official European brand ambassador. The collaboration, which builds on Berbatov’s previous work with the sports betting brand, will see him participate in media appearances, campaigns, and content initiatives for both LiveScore Media and LiveScore Bet.
Berbatov, known for his successful career with Manchester United and Tottenham Hotspur, will continue his partnership with LiveScore following the success of the ‘Extra, Added Time’ campaign, which focused on mental health awareness. The initiative had a charitable aspect, with LiveScore donating for significant Premier League moments after the 90th minute.
Strengthening the European Market
The partnership with Berbatov reflects LiveScore’s commitment to growing its presence in the European market. CEO Sam Sadi praised Berbatov’s ability to engage football fans, citing his iconic status in European football. Berbatov expressed excitement about the ongoing collaboration, emphasizing his passion for bringing fans closer to the game.
The appointment coincides with LiveScore’s continued expansion, as the company recently hired Timothy Oh as its Regional Director for Asia, signaling further global ambitions. Despite challenges, including job cuts earlier this year, LiveScore is moving towards strengthening its international reach.
