sports news
F1 Partners with ALT Sports Data to Elevate Betting Experience
Formula 1 is taking sports betting to the next level with an exciting new partnership. By teaming up with ALT Sports Data, F1 aims to enhance wagering opportunities with real-time analytics, predictive odds, and proprietary data solutions. This collaboration is set to redefine how fans engage with the sport, making F1 betting more dynamic and accessible than ever before.

Formula 1 Expands Betting Horizons with ALT Sports Data
Formula 1 is shifting gears in the world of sports betting with a groundbreaking partnership. The motorsport giant has named ALT Sports Data as its official betting data supplier, a move set to enhance wagering opportunities for fans and operators alike. This collaboration aims to integrate real-time predictive analytics, proprietary data, and priced odds solutions into the F1 betting ecosystem, opening up thrilling new markets for punters worldwide.
ALT Sports Data to Revolutionize F1 Betting Markets
As a specialist in trading and consumer data for emerging betting sectors, ALT Sports Data brings cutting-edge expertise to the table. The company’s advanced pricing models and micro-market solutions will provide accurate, consistent, and ratified betting data, ensuring a seamless experience for both casual bettors and seasoned sports punters.
F1’s Chief Commercial Officer, Emily Prazer, expressed excitement about the partnership, emphasizing its potential to transform how fans engage with the sport:
“We are delighted to partner with ALT Sports Data, whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.”
Todd Ballard, co-founder & CMO of ALT Sports Data, echoed the enthusiasm, calling Formula 1 one of the most prestigious sports brands with a global following of over 750 million fans. He highlighted how the blend of speed, strategy, and innovation makes F1 a prime candidate for a reimagined sports betting experience.
F1’s Growing Interest in the Gaming Industry
This deal follows F1’s recent partnership with international lottery giant Allwyn, further cementing its commitment to the gaming sector. The collaboration with Allwyn was hailed as a "significant milestone", allowing F1 to tap into the expanding gambling and lottery markets.
With these strategic moves, Formula 1 is embracing the future of sports betting, ensuring fans have more dynamic and engaging ways to experience the thrill of racing.
A New Era for F1 Betting
F1’s partnership with ALT Sports Data marks a pivotal shift in the racing world, bringing data-driven betting opportunities to the forefront. With real-time analytics, innovative odds solutions, and responsible gaming commitments, this collaboration is set to reshape how fans and bettors engage with the sport.