sports news
FC Bayern and Betano Announce Major Three-Year Global Partnership
German football powerhouse FC Bayern Munich has signed a landmark three-year partnership with Betano, the global online sports betting and gaming brand owned by Kaizen Gaming. The agreement will run from the 2025–26 season through 2027–28, establishing Betano as an Official Partner of the club.
This alliance connects one of Europe’s most iconic football teams with one of the fastest-growing gaming brands, uniting both organizations’ shared ambitions for innovation, international growth, and fan engagement.
Shared Values and Strategic Vision
Speaking on the announcement, Michael Diederich, FC Bayern’s Executive Vice Chairman, emphasized the mutual alignment between the two brands:
“Betano is a global market leader — innovative, bold, and constantly evolving — just like FC Bayern. We are excited to welcome them as a trusted partner.”
This partnership is expected to play a central role in FC Bayern’s commercial strategy, enhancing global visibility and innovation in digital fan experiences.
A Milestone for Betano and Kaizen Gaming
George Daskalakis, CEO of Kaizen Gaming, described the deal as a dream realized:
“Joining forces with FC Bayern is a defining moment. It marks our growth from a bold startup to a globally recognized betting brand.”
Julio Iglesias, Kaizen’s Chief Commercial Officer, highlighted the importance of the German market, noting that this is Betano’s largest partnership in Germany to date. He also pointed out that FC Bayern’s international fan base aligns with Betano’s goals for global expansion.
Together, FC Bayern and Betano aim to deliver safe, responsible, and innovative gaming experiences, with a reach that extends well beyond borders.
