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Finnplay Joins Forces With Mindway AI to Strengthen Responsible Gambling

10 Sept 2024

Aaron Jones

Finnplay, a leading iGaming platform provider, has announced a new partnership with Mindway AI, a company known for its cutting-edge responsible gambling solutions. This collaboration is set to revolutionise player safety by integrating AI-driven tools that detect and monitor at-risk gambling behaviour in real-time. A game-changer for operators, the partnership aims to raise the bar for responsible gambling standards.

Finnplay Joins Forces With Mindway AI to Strengthen Responsible Gambling

AI-Driven Technology for Player Protection

The partnership between Finnplay and Mindway AI brings a whole new level of protection to iGaming. By embedding Mindway AI’s advanced technology into Finnplay’s platform, operators can now monitor player activity and detect signs of risky gambling behaviour. This real-time data allows for swift preventive measures, ensuring that at-risk players are protected before problems escalate.

Expanding Responsible Gambling Across Global Markets

Both Finnplay and Mindway AI are rooted in Scandinavia but have their sights set on global markets, with a particular focus on the Netherlands.

By incorporating Mindway AI’s tools into Finnplay’s platform, operators across various regions will have access to state-of-the-art responsible gambling solutions. This collaboration promises to not only improve player safety but also expand the presence of both companies in key markets worldwide.

A Shared Vision for Safer Gambling

Jaakko Soininen, Managing Director of Finnplay, emphasised the company's mission: “At Finnplay, our strategy is to be a platform of cooperation, bringing together the best operators, providers, and solutions to ensure a safe and secure gambling environment for players and regulators alike.” This partnership is the latest step in their commitment to promoting responsible gambling through innovative technology.

A New Standard for Player Protection

With the integration of Mindway AI’s cutting-edge responsible gambling tools, Finnplay is setting a new standard for player protection. By using AI to monitor gambling behaviour in real time, operators are better equipped to safeguard their players and create a safer, more secure gaming environment. This partnership is poised to make a lasting impact in the iGaming industry, driving responsible gambling forward on a global scale.

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