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Spotlight Sports Group Teams Up with Top Bookmakers for Euro 2024

17 Jun 2024

Steven Madden

Spotlight Sports Group (SSG), a leading technology and content provider in the sports betting industry, has announced collaborations with prominent bookmakers William Hill and Betfred to launch specialized content hubs for the Euro 2024 tournament.

Spotlight Sports Group Teams Up with Top Bookmakers for Euro 2024

Strategic Partnerships to Enhance Betting Experience

Betfred and William Hill partnerships aim to leverage SSG's advanced content solutions to provide a dynamic and enriched betting environment, ensuring that sportsbooks can offer comprehensive and engaging content without the complexities of technical integration.

Innovative Features of the SSG Content Hubs

The content hubs developed by SSG are designed to be a holistic solution for bookmakers. They feature expert editorial content, detailed data, and statistics across various formats, all customizable to fit individual sportsbook websites.

These hubs enhance the user experience with features like live odds, add-to-bet-slip functionality, and a Best Bet widget that offers daily accumulators, Bet Builder picks, and the best betting promotional offers.

Additionally, each hub includes video tipping for every match and detailed scouting reports for every team, providing bettors with all the information they need for informed wagering decisions.

By providing these tailored content hubs, Spotlight Sports Group not only enhances the betting experience but also helps its bookmaker partners like William Hill and Betfred to maximize engagement and revenue during one of the busiest betting periods of the year, as highlighted by their executives' enthusiastic endorsements of the new partnership and its potential impact.

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