sports news
Beter Teams Up with Playtech to Expand Esports Betting Content
Beter has entered a strategic partnership with Playtech, integrating its renowned ESportsBattle tournaments with Playtech’s platform. This move aims to cater to the growing demand for continuous esports betting options in multiple markets.
Expanding Betting Opportunities
Playtech’s operator partners will now be able to access Beter’s extensive esports offerings, which feature more than 35,000 events per month. This integration provides multiple betting markets and round-the-clock coverage, enhancing the overall user experience.
Industry Leaders Speak on the Collaboration
Gal Ehrlich, CEO of Beter, said: “This is one of our most important partnerships to date. Playtech is a true giant of the industry, and integrating our content into its platform is an exciting step.”
Chief Revenue Officer Chuck Robinson added: “This deal emphasizes the importance of offering a compelling esports experience. It allows operators to unlock the potential of this fast-growing vertical.”
Beter has also reinforced its market presence through partnerships with Codere and SportyBet, expanding its offerings to Europe, Latin America, and Africa.
